For companies and their marketing teams
Your company isn't showing up when people ask AI tools for answers. Your own experts can change that. I offer LinkedIn training and coaching programmes, which help your staff become known and trusted online.
The Modern Expert Core Workshop
£750£499
Intro offer until 30 Nov 2026
One 2-hour online training session for up to 20 experts
A single training session on the first step of The Modern Expert Path™, for your whole team. Your experts find their own reason to build their online presence, starting on LinkedIn.
Each expert leaves with
· A clear understanding of why building an online presence is key for their own growth and for business growth
· A clear description of what they're known for, in your customers' words
· A LinkedIn headline ready to use on their profile
· The subjects to talk about, based on what your customers search for on Google and ask AI tools
· Examples from your company and your industry
· An AI tool I help them build to rewrite their LinkedIn profile
Your marketing team gets
· 20 phrases people search for in your category
· 50 questions to track in AI tools for your category, so you can see whether your company appears
· A snapshot of where your company and experts appear today on Google and in AI answers
Prefer to meet in person? I can run the workshop at your office. In-person sessions are priced separately.
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The 90-Day Modern Expert Team Programme
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90 days of group coaching for up to 10 experts, plus 1:1 coaching for your programme manager
A coaching programme that helps your experts build their online presence, starting on LinkedIn. It starts with the Core Workshop. Then your experts get three group coaching sessions, personal feedback and direct access to me for 90 days. Together they go from invisible online to posting with confidence.
1
Define your core expertise (training workshop)
Everything in The Modern Expert Core Workshop. Each expert gets a clear description of what they're known for, a LinkedIn headline and an AI tool for their profile. Then I review every profile and give each expert personal feedback.
2
Become a curator (group coaching)
Find what matters. Each expert sets up an AI tool that finds the conversations, people and sources worth their time. Together we choose where each expert wants to be seen.
3
Become a contributor (group coaching)
Join the conversation. Experts learn and practise adding useful comments to the conversations they found, and sharing selected content in their own posts, with their view. I give live feedback.
4
Become a creator (group coaching)
Share your own ideas. We build a content strategy for each expert, based on what your customers search for on Google and ask AI tools. Then we shape their first posts into their own voice, ready to publish.
Your programme manager gets
Usually a marketer, who leads the programme inside your company
· One private 1:1 coaching session on how to run the programme and support your experts
· An AI dashboard template to track your experts' LinkedIn performance, and guidance on how to use it
· 20 phrases people search for in your category
· 50 questions to track in AI tools for your category, so you can see whether your company appears
Also included
· Direct access to me for 90 days for questions and feedback, in a private online community
· Materials with examples from your industry
· Recordings of every session, plus slides, templates and invitations for each one
· Individual feedback on each expert's profile and first 3 posts
My promise. If an expert joins every session but still feels stuck, I'll give them an extra 1:1 session at no cost, up to 2 extra sessions per programme.
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The Modern Expert Keynote
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A 30 to 45-minute talk, online or in person in the UK and abroad, for leadership, marketing and sales teams
"Your hidden growth engine. How visible experts win trust, customers and business in the age of AI search."
Every business has people who know their subject deeply. Specialists, founders and salespeople can all become modern experts. This talk shows how their visibility turns into trust, conversations and growth.
Your audience leaves knowing
· Why AI tools, Google and LinkedIn favour real, named experts
· How expert visibility leads to conversations and sales
· The five stages of The Modern Expert Path™, and where they are today
· One step they can take this week to start building their online presence
Every event is different, so we agree the price and the scope of the work together. It depends on the format, the audience and the location. I'm happy to travel, and for events outside the UK the price includes travel costs.
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