Turning expertise into authority that drives sales

Before people buy, they look for answers on Google, in AI tools and on social media. These platforms now prioritise named experts who consistently present their expertise. I help companies grow by making their experts known and trusted online.

Book a callSee my offer
Justyna Brownbridge, LinkedIn coach and trainer in York and founder of The Modern Expert Lab
Justyna Brownbridge
AI Search Visibility Specialist | Certified LinkedIn Trainer
~20 years
in online marketing and sales
3,000+
people trained worldwide
7 years
helping professionals build their online presence

What is a modern expert?

A modern expert is the go-to authority in their field, known and trusted inside and outside their organisation. They're consistently present online in places where people look for answers.

The Modern Expert Path™ is my five-step method to get there, from invisible online to a respected voice in your field.

Why is LinkedIn key to being found online in the business world?

When people need business advice, they look for credible sources. So do AI tools and search engines. LinkedIn is where they find them. A strong presence on LinkedIn makes you easier to find on Google and in AI answers too.

1.3B

members have joined LinkedIn, the world’s largest professional network.

Microsoft earnings call, April 2026
11.6M+

Google UK searches show content from LinkedIn profiles, posts and company pages on the first page of results.

SE Ranking data, October 2026
#1

LinkedIn is the source AI tools quote most often when answering professional questions.

Profound, March 2026
And yet only…
~3%

of LinkedIn users share content.

LinkedIn Sales Navigator data, May 2026
~1%

post every week.
Experts who post regularly stand out.

How can you work with me?

I work with experts and teams across the UK and worldwide, online or in person.

For experts who want to be known for what they know

You run a business, work as a consultant or are an employee in a company. You know your subject and want the right people to find you.

The Modern Expert Core

£200£149
Intro offer until 30 Nov 2026
One 90-minute call, online

Define your core expertise. We start with a conversation about your experience and where you want to go next. Then we look at what your customers search for on Google and ask AI tools. You see which subjects matter most in your niche, and which new, related subjects you could become known for.

You'll leave with
· A clear description of what you're known for, in your customers' words
· A LinkedIn headline ready to use on your profile
· The top 10 phrases your customers search for on search engines
· An AI tool I help you build to rewrite your LinkedIn profile
· A snapshot of how visible you are today on LinkedIn, Google and AI tools
· A list of prompts you could target with your content
· An AI dashboard template to track your LinkedIn performance

Plus 12 months of free access to my online community.

Go on to the 30-Day Modern Expert Sprint and we'll take the £149 off its price.

Book now

The 30-Day Modern Expert Sprint

£699£499
Intro offer until 30 Nov 2026
Four weekly 1:1 coaching sessions

In 30 days you go from "I'm not sure what to call my expertise" to a clear focus, a stronger LinkedIn profile, a content plan and your first posts online. You go through the first four steps of The Modern Expert Path™.

1
Define your core expertise (90 minutes)
Everything in The Modern Expert Core, including the subjects your customers search for on Google and in AI tools. You then update your LinkedIn profile, and I review it before our next session.
2
Become a curator (60 minutes)
Find what matters. We start with feedback on your profile. Then you set up an AI tool that finds the conversations, people and sources in your field worth your time. You choose where you want to be seen.
3
Become a contributor (60 minutes)
Join the conversation. You add useful comments to the conversations you found. You also share selected articles and news in your own posts, with your view. People start to associate you with specific subjects and points of view.
4
Become a creator (60 minutes)
Turn your expertise into original content. We build your content strategy, with the subjects you want to be known for, based on what people search for on Google and ask AI tools. Then we plan your first original posts and shape them into your own voice, ready to publish.
Also included
· AI tools I help you build
· Written feedback on your first 3 posts
· A list of prompts you could target with your content
· An AI dashboard template to track your LinkedIn performance
· A performance review at the end
· Message support between sessions
· 12 months in my online community

My promise. Come to the first session. If you don't see the value, I'll give you all your money back.

Enquire now
01

Why do AI, Google and LinkedIn favour real experts?

AI tools, Google and LinkedIn want sources they can trust. They look for credible and verifiable professionals with proven experience and a clear opinion. Your LinkedIn profile and posts show who you are and prove what you know.

02

Why do company websites struggle to appear in AI answers?

AI tools trust what others say about you more than what you say about yourself. A real, named expert sharing what they know carries more weight than a carefully polished company claim like “we’re the best in the industry”.

03

How does expert visibility drive sales?

People find your experts on LinkedIn and in AI tools while they're still trying to understand their problem. They ask questions. Trust starts early, and that trust leads to sales.

About me

Most experts believe their work will speak for itself. In almost 20 years in marketing, I've seen the opposite. The ones who build an online presence grow faster.

When someone steps up to become a public voice, momentum builds. People start to find them. New opportunities come to them. Their confidence grows, their authority grows and the business grows as a result.

I've experienced this growth myself. Now I help experts and their companies get there faster. That's why I created The Modern Expert Lab.

I'm a Chartered Institute of Marketing certified marketer with nearly 20 years in online marketing and sales. I ran search and social marketing campaigns for brands such as SAP, Atlassian, Henkel, Udemy, Caterpillar, 3M and DuPont. That taught me how people find, discover and connect with the brands they end up working with.

I've trained business professionals across the world. I did this first for a search engine, and later for global brands that wanted their employees to become trusted voices on LinkedIn. Now AI search is bringing these two worlds together, because it puts named experts first.

Today I work with companies of every size, from global brands to growing local businesses. In every one of them, their own experts can help the business get found and trusted.

Justyna Brownbridge speaking at BrightonSEO 2026 about expert visibility on LinkedIn and AI search
Speaking at BrightonSEO 2026 on helping company experts get found on LinkedIn and in AI search

What do people say about working with me?

“Justyna is one of those rare people who combines strategic thinking, executional excellence, and a genuine passion for helping others grow.
Kayleigh DibbleKayleigh Dibble
Performance marketing leader
“Justyna has a real talent for helping people find their voice and feel confident contributing.
Marija VarzinskaMarija Varzinska
Employee advocacy specialist
“Justyna was incredible and her session at World Employer Branding Day 2025 was very well received.
Brett MinchingtonBrett Minchington
Founder, World Employer Branding Day

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