For companies and their marketing teams
Your company isn't showing up when people ask AI tools for answers. Your own experts can change that. I offer LinkedIn training and coaching programmes, which help your staff become known and trusted online.
The Modern Expert Core Workshop
One 2-hour online training session for up to 20 experts
£750£499
Intro offer until 30 Nov 2026
A single training session on the first step of The Modern Expert Path™, for your whole team. Your experts learn how people now search for expertise on LinkedIn, Google and AI tools. They then map their expertise, describe it in your target audience's words and choose the subjects they want to be known for. They leave ready to update their LinkedIn profile.
Each expert leaves with
· Why an online presence matters for their career, the business and AI search
· A live look at what AI tools say about your company and experts today
· A clear description of their expertise, in the words your target audience uses
· A LinkedIn headline ready to use on their profile
· Best practice examples
· An AI assistant I help them build to rewrite their LinkedIn profile*
Prefer to meet in person? I can run the workshop at your office. In-person sessions are priced separately.
* You'll need a paid ChatGPT or Claude licence.
Enquire now
The 90-Day Modern Expert Team Programme
Group coaching for up to 5 experts, plus 1:1 coaching for your programme manager. Larger groups priced on request.
£6,500From £4,950
Intro offer until 30 Nov 2026
A coaching programme that helps your experts build their online presence, starting on LinkedIn. It starts with the Core Workshop. Then your experts get three group coaching sessions, personal feedback and direct access to me for 90 days.
1
Define your core expertise (training workshop)
Everything in The Modern Expert Core Workshop. Each expert maps their expertise and gets a clear description of what they're known for, a LinkedIn headline and an AI assistant* for their profile. Then I review every profile and give each expert personal feedback.
2
Become a curator (group coaching)
Find what matters. Each expert sets up an AI assistant* that finds the conversations, people and sources worth their time. Together we choose where each expert wants to be seen.
3
Become a contributor (group coaching)
Join the conversation. Each expert uses their AI assistant* to find conversations where your target audience asks questions. They learn and practise adding comments that people notice. They also start sharing selected articles and news in their own posts, with their own view. I give live feedback, so every expert leaves with their first comments ready to post.
4
Become a creator (group coaching)
Share their own insights. We build a content strategy for each expert, based on what your target audience searches for on Google and asks AI tools. Then we use my Prompt-to-Post™ process to plan their first posts.
Your programme manager gets
Usually a marketer, who leads the programme inside your company
· One private 1:1 coaching session on how to run the programme and support your experts
· An Expert Visibility Dashboard™** to track your experts' progress, and guidance on how to use it
· 20 phrases people search for in your category
· 50 prompts your target audience asks AI tools in your category, ready to track before and after the programme
· Advice on which AI visibility tracking tool to choose and how to set it up
Also included
· Direct access to me for 90 days for questions and feedback, in a private online community
· Materials with examples from your industry
· Recordings of every session, plus slides, templates and invitations for each one
· Individual feedback on each expert's profile and first 3 posts
My promise. If an expert joins every session but still feels stuck, I'll give them an extra 1:1 session at no cost (max 2 sessions per programme).
* You'll need a paid ChatGPT or Claude licence.
** You'll need an AI visibility tracking tool.
Enquire now
The Modern Expert Keynote
Enquire about price
A 30 to 45-minute talk, online or in person in the UK and abroad, for leadership, marketing and sales teams
"Your hidden growth engine. How modern experts win trust and new business in the age of AI search."
Every business has people who know their subject deeply. Specialists, founders and salespeople can all become modern experts. This talk shows how their visibility turns into trust, conversations and growth.
Your audience leaves knowing
· Why AI tools, Google and LinkedIn favour real, named experts
· How expert visibility leads to conversations and sales
· The five stages of The Modern Expert Path™
· One step they can take this week to start building their online presence
Every event is different, so we agree the price and the scope of the work together. It depends on the format, the audience and the location. I'm happy to travel, and for events outside the UK the price includes travel costs.
Enquire now
